Maxionlabs

Before our call.

4 minute read  ·  everything is on this page

What you get. What it costs. What counts as a meeting. And who it doesn't work for. It's all here, so the call can be about your business instead of my process.

What it costs
$1,000/mo + $400 per meeting
$5,000 to $7,000 all in at 10 to 15 meetings
Volume we target
10 to 15 a month
Once I've seen your box
Commitment
Month to month
No minimum term
Exclusivity
One shop per metro
Per category. Your meetings are yours alone

Nothing is billable until a meeting happens and passes section 3.

01 The outcome

More of the deals you'd choose. Funded. Without hiring another producer to go find them.

Most shops your size grow on referrals. And on whatever the lead vendors sent that week. So it comes in lumps.

The usual fix is another originator. That's a hire, a ramp, and a year before you know.

The other option is to rent the seat.

Someone owns the top of your funnel every week. Your closers only see it when a meeting is on the calendar.

02 What you get

  1. A target list built from your criteria. You see it before anything sends, and strike anyone you don't want.
  2. Separate sending infrastructure, bought and warmed by us. Your own domain is never touched.
  3. The outreach written in your name, with copy you approved. We send it and handle every reply.
  4. Meetings on your calendar with someone who knows what it's about. Plus a note on what they said.
  5. A weekly report of what went out, who replied, and what's booked.

About an hour a week from you, for approvals.

03 What counts as a qualified meeting

If you pay per meeting, aren't we incentivised to bring you junk? That's the real risk here. So the definition is agreed in writing before anything sends. And it isn't mine to bend afterwards.

Qualified meeting — agreed definitionClient name redacted
A meeting bills only if all of this is true
  • It held. They showed up.
  • They match the profile below.
  • The person can sign, or can take it to whoever does.
  • They knew what the meeting was about before they took it.
  • Inside your box. A deal you'd never place isn't billable.
The profile, set by you, per engagement
Geography   your metros
Company size   your band
Who in the building   your titles
Deal shape   your placement criteria

Miss any one and you don't pay for it. No-shows are free. Wrong fits are free.

04 The deal

$1,000 a month, then $400 per qualified meeting held.
At 10 to 15 meetings that's $5,000 to $7,000 a month all in.
What the $1,000 buys
  • Domains, inboxes, verification, sending. Pass-through, at cost. None of my labour is in it.
Volume
  • We target 10 to 15 a month. I won't promise a number before I've seen your box. I'll build the list and show it to you first, so you can count it yourself.
Term
  • Month to month. No minimum. Stop when your pipeline is full.
Other verticals
  • Yes. Once one segment works we point the same machine at the next one.
Exclusivity
  • One shop per category, per metro. Your meetings are sold to nobody else.
What happens when
Week 1
  • Your box locked in writing. Targeting and first copy in front of you.
Weeks 2 to 4
  • Infrastructure warms. The list gets verified. First sends go out. What you watch here is reply rate, not meetings.
Month 2 onward
  • Meetings land as replies come in. Volume settles into a monthly cadence.

No promised date for your first meeting. Anyone promising you week one is either guessing, or about to spam your market under your name.

05 Proof

No public case study from a lending business yet. I'd rather say that than dress somebody else's result up as yours.

Here's what you can check without taking my word for it.

A client will take your call.
I'll introduce you by email and step out of the thread. Ask them what it cost, what worked, and what I got wrong. I won't see what they tell you.

And one on camera, named. Anisa runs growth at BlueSteps. Executive career services, no sales team of their own. She goes through the numbers herself.

Client interview with Anisa Ahmed
Anisa Ahmed, BlueSteps. 16 customers, $52,300 collected, 8.6x on what they paid us. She recorded this in August, when it was 15 and $46,700.

About 15 clients this past year. None of them in lending:

Executive career services  ·  the client in the video above
16
customers closed
$52,300
collected
8.6x
on what they paid us
From about 44,000 prospects contacted, 1,179 replied positively. They had no sales team of their own.
Construction software, sells to small contractors
23
qualified meetings
5
annual contracts signed
$7k–$20k
each, per year
Their sales lead marks each meeting qualified or not. The 23 are the ones that passed.
Executive education
3h 50m
to the first positive reply
13
interested, 7 calls held
28 days
to the first sale
All of that from a standing start, on a list that did not exist before we built it.
Online reputation, local businesses
20
businesses signed
13
reviews removed, 24 more in the cycle
$350–$450
per review
He sells a service most owners have never bought before, so every one of those 20 is a cold start.
Cold email infrastructure software
70+
paying customers directly attributed
Kidous, the co-founder, is on video about it too.

Which is why you sign off on the list, and pay per meeting, instead of on a promise.

06 Who this is not for

One client sold enterprise software. Six month implementations. Buying committees. Multi-year contracts.

39,405 emails. Zero meetings.

Nobody there could say yes on their own. And the problem lived inside their own systems, where an email couldn't show it to them.

It works where one person reads the inbox and can say yes.

Worth your time if
  • You already fund deals and want more of them.
  • You have someone to take the meetings.
  • You can tell me what a funded deal is worth to you.
  • You can give this about an hour a week.
Cancel the call if
  • You're competing on rate alone.
  • You can't staff more meetings than you have now.
  • You want a cheap list to blast. I don't sell lists.
  • You need a result by a hard date. I told you why I won't promise one.

If that second list is you, skip the call and save us both twenty minutes. No hard feelings.

07 On the call

20 minutes, four parts.

  1. A few questions from me. Your best deals, what a typical funded deal is worth to you, who takes the meetings, and your compliance timeline.
  2. What we'd do for you specifically. Your metros, your box.
  3. Your numbers. Whether $400 a meeting works against what a funded deal is worth.
  4. Anything you want to ask me.

Then we'll both know if it's a fit. A fair number of these end in not a fit. That's fine by me.

See you on the call.