Maxionlabs

Before our call.

Everything below is in the video. Watch it, or read it. Either works.

~460 spoken words  ·  about 3:30 at your pace  ·  anything in a box, POINT at it, don't read it

Who this is for

Hey, it's Max from Maxionlabs.

If you booked this call, you're an owner or a sales leader. Lending business, $2M a year or more.

You're tired of two things. Paying for leads ten other funders already hammered. And watching your originators burn days on UCC lists, for a handful of conversations.

What you want is NEW ORIGINATIONS. Landing predictably. Not in lumps.

That's what we do.

How it works

0:20

You tell us the profile. Who you want originations from.

We build the contact list. You see it BEFORE anything sends, and strike anyone you don't want.

Then we reach out in your name, with copy you approved.

And we handle the whole thing. Through to a meeting on your calendar, with a note on what they said.

Two kinds of meeting

0:50

Two kinds of meeting in your world. A dealer doing real volume, no finance partner yet. Or an owner about to buy something.

One lender per category, per metro.

If you do equipment finance, we won't work with another equipment finance shop in your area.

What counts as qualified

1:10

This is what we agree. In writing, BEFORE anything sends.

Point at this. Do not read it out.
Qualified meeting — agreed definitionClient name redacted
A meeting bills only if all of this is true
  • It held. They showed up.
  • They match the profile below.
  • The person can sign, or can bring it to whoever does.
  • They knew what the meeting was about before they took it.
  • Inside your credit box.
The profile, set by you, per engagement
Geography   your metros
Company size   your band
Who in the building   your titles
Department   your call

Miss any one of those and you don't pay for it. No-shows are free too.

And your person gets the handover. What they said, what they're looking at.

Handover into a held, qualified meeting
A live client. Their prospect's reply, our handover, then their sales lead: "SQO. Meeting was held today." Names masked.

What it costs

1:45

About a thousand a month for the infrastructure. Domains, inboxes, data, verification. No labour in it.

Then a fee per qualified meeting held.

$5,000 to $12,000 a month, all in.

That's for shops your size. After the meetings actually happen and qualify. Month to month.

Proof

2:10

Honestly, we don't have a public case study from a lending business yet. I'd rather say that than dress somebody else's up as yours.

Point at this. Read the top two, then say "the rest are here."
  1. Executive career services, no sales team of their own. 16 customers, $52,300 collected, 8.6x on what they paid us.
  2. Construction software selling to small contractors. 23 sales-qualified meetings, 5 annual contracts, $7,000 to $20,000 each.
  3. Cold email infrastructure software. 70+ paying customers directly attributed.
  4. Executive education. First reply 3 hours 50 minutes after the first send. First sale in 28 days.
  5. Online reputation for local businesses. 20 businesses signed.
Client system, sold rows
Their system. Every green Sold is one of ours.
Client working out the return
The client doing the return math himself.

And here's where it doesn't work. One client sold enterprise software. Six month implementations, buying committees.

39,405 emails. Zero meetings.

Nobody could say yes on their own.

Your market is the opposite. One person reads the inbox, and can say yes. A dealer principal. An owner buying a machine.

On the call

2:55

Here's how the 20 minutes go. Four parts.

Point at this. Do not read all four out.
  1. A few questions from me. Best originations, deal value, who takes the meetings, compliance timeline.
  2. What we'd do for you. Specifically. Your metros, your kind of paper.
  3. Your number. Off your own economics.
  4. Anything you want to ask me.

Two of those questions set the price. What a typical funded deal is worth to you in commission, and who takes five meetings if they land next month. Have those ready.

Then we'll both know if it's a fit. A fair number of these end in not a fit, and that's fine by me.

See you on the call.